Search The Site   
 
 
Tourism Market Trends in Ghana :


BACKGROUND

     Tourism in Ghana has become a major socio-economic activity and one of the most important and fastest growing sectors of the Ghanaian economy. Hence, the performance of the sector needs to be analyzed in order to obtain the most recent and reliable trends in domestic and international tourism.

     The main purpose of this report is to analyze recent trends in domestic and international tourism in Ghana from 1995 to 2004. This information is essential for making informed decisions on planning, monitoring, marketing and evaluating programmes and activities of tourism at district, regional and national levels. It is a useful document for investors, tourism industry operators, government and the general public.


     Ghana’s economy which is largely agro-based was in the past characterized by dwindling foreign reserves, high inflation, depreciation of the cedi and fluctuating growth.

     The development of tourism in an integrated and more sustainable way has helped in increasing the country’s foreign exchange earnings, stabilized inflation, appreciated the cedi and increased growth, thereby contributing to reducing poverty in the country.

     Furthermore, the promotion of domestic tourism in general and the development of historical, cultural and natural heritage sites in particular have made tourism a major source of domestic income for majority of Ghanaians, thus improving the living conditions of many Ghanaians residing in the countryside where these sites are located.

     International tourist arrivals and receipts have been increasing substantially since 1982. In 2004, the sector attracted more than 500,000 tourists into the country with the corresponding tourist receipts of 640 million US dollars. In West Africa, Ghana leads its neighbours as the number one tourist destination. Tourism is the fourth largest foreign exchange earner after cocoa, gold and remittances from abroad.
The growth of tourism in this country is a result of the political stability, as well as social, economic and technological changes that have taken place in the country. It is also due to the hosting of important events like Pan African Festivals (PANAFEST), Emancipation Day Celebrations, National Festival of Arts and Culture (NAFAC), among others.

     Download full Report - Executive Summary report.

Copyright © 2007 Ghana Statistical Service. All Rights Reserved.